Nöz: Building and Marketing a Shopify Store

I built and marketed a Shopify storefront end to end for Nöz, a reef-safe, vegan SPF nose stick that comes in neon colors. Nöz is a simulated brand the Global Career Accelerator provides for training, so this was a project build rather than a real store. I owned the brand positioning, site copy, visual choices, SEO and conversion strategy, and used it to practice every stage of a digital marketing build.

The customer

I designed the store around Frances the Fashionista, the target persona from the Nöz brand guidelines. Frances is a fashion-forward Gen Z shopper who cares about self-expression, ethical products and easy sun protection. I let her priorities guide the copy, visuals and product positioning, so the site sells Nöz as both sun protection and a style statement.

Value proposition

Nöz is a reef-safe, vegan SPF nose stick in neon colors, made for shoppers like Frances who want their sun protection to be as bold, expressive and ethical as the rest of their look. I placed the value proposition in three spots so shoppers understand Nöz before they have to search. The hero creates urgency, a custom HTML block explains that the sunscreen is reef-safe, vegan and cruelty-free, and the featured product lets them pick a neon shade right away.

Brand visuals

I chose a cream background, near-black text and red buttons. The neutral cream keeps the site bright and lets the neon product colors stand out, the red feels energetic and playful, and the near-black text stays easy to read.

• Cream background
  #FFFEF4
• Near-black text
  #081411
• Red buttons
  #D8453F

For the hero photo I picked an image of a model wearing a neon SPF stripe on her nose, so Nöz reads as bold, expressive sun protection instead of plain skincare.

SEO

I ran keyword research in Semrush and Google Trends, then built the homepage meta title around terms that balance search volume with easier-to-rank phrases. They match Nöz’s reef-safe, mineral and eco-friendly positioning while reaching shoppers with commercial intent.

• reef safe sunscreen
• zinc oxide sunscreen
• biodegradable sunscreen
• eco-friendly sunscreen
• best sunscreen for nose

Conversion

On the landing page I focused on a handful of conversion strategies:

• Clear CTA. The hero button reads “PICK YOUR SHADE,” so shoppers know the action to take.
• Color contrast. The red CTA stands out against the darker hero image and cream background.
• Trust badges. The product page uses eco-friendly, reef-friendly and vegan badges to reassure shoppers.
• Whitespace. The homepage separates the hero, brand copy and featured product so the page is easy to scan.

I also set up A/B testing and built branded email flows in Shopify, including promotional, abandoned-checkout and transactional sends.